COTERIE New York: A New Direction Campaign

What started in the '80s as an intimate gathering of 25 brands at the Plaza Hotel quickly grew into a dynamic global platform for contemporary fashion. The event is a New York Fashion Week staple, cultivating a deep-rooted community of designers and buyers serving as the premier venue for women's elevated apparal, accessories, and footwear.

Art Direction in collaboration with System Preferences agency, renewing the event's image and tone of voice.
The complete rebrand included developing a new visual identity through large-scale campaigns spread across
NYC and a redefined show floor.

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